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is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services.

Jobs resigned from Apple and created his own company, Ne XT.

As the market for personal computers increased, Apple's computers saw diminishing sales due to lower-priced products from competitors, in particular those offered with the Microsoft Windows operating system.

More executive job shuffles happened at Apple until then-CEO Gil Amelio in 1997 decided to buy Ne XT to bring Jobs back.

Jobs regained position as CEO, and began a process to rebuild Apple's status, which included opening Apple's own retail stores in 2001, making numerous acquisitions of software companies to create a portfolio of software titles, and changing some of the hardware used in its computers.

It again saw success and returned to profitability.

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