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Online dating is no longer seen as a last attempt for the desperate and lonely to find their soul mate.

The stigma is beginning to dissipate as an increasing amount of Americans believe that online dating is now socially acceptable.

During an April 2017 survey, 84 percent of dating app users stated that they were using online dating services to look for a romantic relationship.

A further 43 percent used online dating for friendly contact and only 24 percent of respondents stated that that they used online dating apps and services explicitly for sexual encounters.

The same survey also found that there were more male internet users who were currently using dating sites or apps than female users.

As of April 2017, the leading dating website in the United States was with a U. As of the first quarter of 2017, the Match Group had 3.44 million paid subscribers across all its platforms in North America. Statista assumes no liability for the information given being complete or correct.Dating apps are also a lucrative business - as of February 2017, some of the highest-grossing social apps in the Apple App Store worldwide were dating apps. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.In the United States, the top revenue generating i OS dating app was Match with monthly app revenues of 1.3 million U. ABSTRACT Online dating has become an increasingly acceptable way for “singles” to meet appropriate partners.The author uses discourse analysis to explore the use of language in the construction of gendered identities in 20 online profiles, comparing the norms of gender presentation and communication with the ways in which language is used to signal various kinds of gendered “selves.” Dating sites require users to develop a new literacy of self-presentation, one that reinforces and re-inscribes the tendency toward promotionalism that permeates contemporary social life.

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